Empress Tower
Branding ,
Editorial ,
Work under: Rice Creative
Art direction: Joshua Breidenbach & Chi-An De Leo
Imagery: Neil Massey & Nguyen Phu Hai

Empress Tower is a new high-end office building located at the heart of Saigon. The visual identity circles around a mark that is inspired by its sleak, modern yet structural architectural design.


The signature is carried accross various mediums including stationery, brochure and website, further amplifying its conveniences of Empress Tower's prime location.


The brochure displays both the inside spaces and the exterior photographs. It offers a close look at the beauty of the new commercial building, as well as the locational and ammenity conveniences to the future tenants.


The map emphasized on Empress Tower's central location, and are integrated in both print and online presence.


The digital space for Empress Tower follows its systematic pattern for a harmonic brand recognition as well as navigation.


The mark was integral in the signage, way finding and service systems by becoming the unit all elements would be derived from.