Empress Tower
Branding ,
Editorial ,
Website
Work copyright under Rice Creative
Art direction: Joshua Breidenbach & Chi-An De Leo
Photography: Neil Massey
 
 


Like any business tower, the building offers its tenants flexible spaces to make their own. We sought to inspire big corporate tenants by basing the identity on open spaces. This could help them imagine how their brand could make best use of the new office.

 
 
 
 


Like any business tower, the building offers its tenants flexible spaces to make their own. We sought to inspire big corporate tenants by basing the identity on open spaces. This could help them imagine how their brand could make best use of the new office.

 
 
 
 
 


The mark was integral in the signage and way finding, by becoming the unit all elements would be derived from.

 
 
 
 
 


The mark was integral in the signage and way finding, by becoming the unit all elements would be derived from.

 
 


The mark was integral in the signage and way finding, by becoming the unit all elements would be derived from.

 
 
 
 


The mark was integral in the signage and way finding, by becoming the unit all elements would be derived from.

 
 
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